The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations. Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.
Acknowledgements Part I: Background Material Chapter 1: Introduction- Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice Chapter 2: A Brief Overview of Behavioral Economic- Thomas Rice, Yaniv Hanoch, and Andrew J. Barnes Part II: Shaping Health Behaviour Chapter 3: The Behavioral Economics of Tobacco Products: Innovations in Laboratory Methods to Inform Regulatory Science -Warren K. Bickel, Lara N. Moody, Sarah E. Snider, Alexandra M. Mellis, Jeffrey S. Stein, and Amanda J. Quisenberry Chapter 4: Understanding Alcohol and Other Drug Use via Behavioral Economics: Review and Clinical Applications -Michael Amlung, Joshua Gray, and James MacKillop Chapter 5: Behavioral Economic Tools for Promotion of Physical Activity -Tammy Leonard and Kerem Shuval Chapter 6: Using Behavioral Economics to Improve Dietary Intake: Alternatives to Regulation, Bans, and Taxation -Marie A. Bragg and Brian Elbel Part III: Detecting and Managing Disease Chapter 7: Improving Medication Adherence with Behavioral Economics -Steven E. Meredith and Nancy M. Petry Chapter 8: Integrating Principles from Behavioral Economics into Patient Navigation Programs Targeting Cancer Screening -Yan Li, Fernando A. Wilson, Roberto Villarreal, and Jose A. Pagan Chapter 9: Behavioral Economics and HIV: A Review of Existing Studies and Potential Future Research Areas -Sebastian Linnemayr Chapter 10: Behavioral Economics and Health Behaviors among the Poor: Findings from Developing Country Populations -Jill Luoto Part IV: The Role of Providers, Insurers, and Government Chapter 11: Applications of Behavioral Economics to Clinical Quality Improvement -Daniella Meeker and Jason N. Doctor Chapter 12: Using Behavioral Economics to Improve People's Decisions about Purchasing Health Insurance -Andrew J. Barnes, Thomas Rice, and Yaniv Hanoch Chapter 13: The Role of Government: How Behavioral Economics Can Inform Policies to Improve Health Behaviors -Aditi P. Sen and Richard G. Frank About the Editors and Authors Index