Consumer Behaviour Analysis

Critical Perspectives on Business and Management

  • Edited by Gordon Foxall
€ 924,55
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Beschrijving
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment.
Inhoudsopgave
Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making
Vakgebieden
Productdetails
Uitgavejaar 2001
ISBN 9780415196420
Serie Critical Perspectives on Business and Management
Verschijningsdatum 1 nov. 2001
Omvang 1416
Auteur(s) Edited by Gordon Foxall
Taal Engels
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