Consumer Behaviour Analysis

Critical Perspectives on Business and Management

  • Edited by Gordon Foxall
€ 900,32
5% studentenkorting Bestel twee verschillende Nederlandstalige boeken en krijg 5% studentenkorting
Bekijk online exemplaar
E-mailadres
Informatie
Beschrijving
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment.
Inhoudsopgave
Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making
Vakgebieden
Productdetails
Uitgavejaar 2001
ISBN 9780415196420
Serie Critical Perspectives on Business and Management
Verschijningsdatum 1 nov. 2001
Omvang 1416
Auteur(s) Edited by Gordon Foxall
Taal Engels
Gerelateerde producten
Logistic Regression
Logistic Regression David G. Kleinbaum, Mitchell Klein
€ 90,37
Use and Abuse of Power
Use and Abuse of Power Edited by John A. Bargh
€ 100,04
Introduction to Test Construction in the
€ 57,80
Happiness Quantified
Happiness Quantified Bernard M.S. van Praag
€ 97,81
Sequential Analysis
Sequential Analysis John M. Gottman
€ 44,46

Scroll to top